Building
the
next
generation
of
fruit-inspired
beauty.
“I’m currently sourcing innovative formulas, manufacturers and private-label opportunities to develop the next range for BOAHDY, with a focus on the Canadian market.”
Looking for innovative formulas, private label, contract manufacturing, OEM / ODM, colour cosmetics, and the partners behind them.
BOAHDY is a fruit-inspired beauty brand born in Ahmedabad, now in the UAE, Canada and India. I’m in Dubai to find the manufacturers, formulators and suppliers who will help build our next range for the Canadian market: clean formulas, real fruit actives, honest labels, and partners who want to grow with us, not sell us a one-off order.
Fruit-inspired beauty, built with the right partners.
Purvaja Shah · Founder · Product & Brand Development
Canada market focus“I’m currently sourcing innovative formulas, manufacturers and private-label opportunities to develop the next range for BOAHDY, with a focus on the Canadian market.”
Purvaja started BOAHDY in 2023 with a simple rule: if the label needs a chemistry degree to read, it doesn’t go in the jar. That rule produced three fruit-powered scrubs, a loyal community, and a brand that now sells across the UAE, Canada and India.
The next range is bigger than scrubs. She leads product and brand development herself, and she is at Beautyworld Middle East to meet the manufacturers, formulators and suppliers who can take BOAHDY into Canadian retail, with the same clean, fruit-first standard.
Seven ways we can work together.
I’m building BOAHDY’s next range for Canadian retail and looking for the partners who can make it with me. If you do any of these well, let’s talk.
Body Care
Scrubs, butters, washes and oils that carry real fruit actives. The heart of BOAHDY.
Personal Care
Everyday essentials with clean, sensorial formulas and honest ingredient lists.
Colour Cosmetics
Fruit-toned lip, cheek and nail ranges to extend the brand beyond body care.
OEM / ODM
Ready formulas we can adapt, or new ones developed from your catalogue.
Private Label
Proven products, packaged and finished as BOAHDY for a faster route to shelf.
Innovative Formulas
Textures, actives and delivery systems the Canadian market hasn’t seen yet.
Contract Manufacturing
Scalable, certified production that can grow with North American retail.
What makes a good fit
- Clean INCI: no sulphates, parabens or mineral oil
- Support for Health Canada compliance
- Reasonable MOQs to start, room to scale
- Samples available at the show
Built on fruit, not filler.
Three hero fruits, each chosen because it does one job brilliantly. This is the standard every new product and partner has to meet.
Wakes tired skin right up.
Cold-pressed orange floods skin with natural vitamin C, sweeping away dull, tan-darkened cells for that lit-from-within finish. Sugar crystals do the buffing; the fruit does the brightening.
Soft skin's not-so-secret crush.
Strawberry is packed with antioxidants and gentle fruit acids that loosen rough texture without stripping. The result is dewy, bouncy smoothness that looks good with zero filter.
Thirsty skin's tall drink of water.
Virgin coconut oil sinks past the surface to flood parched, flaky skin with lasting moisture. Knees, elbows and winter legs come out cushioned, nourished and impossibly soft.
Instead of harmful chemicals, we bottle the goodness of fruits.
That line is on every BOAHDY jar, and it’s the brief for every partner too. Here’s what I’m looking for, and what I won’t take on.
What I’m looking for
- Clean, readable INCIFruit extracts, plant oils, sugars, natural actives. Nothing we’d have to explain away.
- Health Canada compliance supportDocumentation, testing and labelling help for the Canadian market.
- Sensible MOQs, real scale behind themStart small with us, then grow into retail volumes without changing partner.
- Samples and transparencyShow me the texture, the stability data and the factory. I’ll show you the brief.
- Long-term mindsetRelationships over invoices. The partners who built BOAHDY are still with us.
What I won’t take on
- SulphatesHarsh foaming agents that strip the skin barrier.
- ParabensSmall batches and smart preservation instead.
- Mineral oilSits on top of skin; our plant oils sink in.
- Synthetic dyesThe colour is the fruit. Pink is strawberry, not Red 33.
- Animal testingCruelty-free and vegan, every product, every partner.
Pool days, bath nights, and everything in between.
I’m not collecting business cards. I’m choosing partners.
BOAHDY grew by working closely with a few people who cared about the product as much as I do. That’s how I want to build the next range: long-term relationships with manufacturers, formulators and suppliers who want to grow into Canada with us.